The Gospel Coalition recently posted a blog title 9 Keys to Reaching College Students that I thought would be beneficial to share with you. As college ministers we should always be looking for more insight as to how to reach or connect with college students and this blog post provides 9 good lessons for all ministers to apply to their ministry to help with doing so. Below are the 9 lessons with explanations of each lesson.
The following was written by J.D. Greear and Rupert Leary and originally appeared on the gospel coalition blog site on Jan. 18, 2012.
1. Whatever you do, don't shy away from depth
Students are not dumb; nor are the college professors filling their
minds five days a week. These students are being challenged with deep
questions, and simplistic answers not only fail to persuade them, but
actually make them more skeptical of Christianity. So take them deep,
and do it often. In almost every sermon we try to have an "apologetic
moment," where the preacher explains how this or that biblical truth
counters the cultural norms they absorb in their college. The most
popular series we have done have related to straight, deep answers to
challenging questions.
Furthermore, teach the hard stuff---like what the Bible teaches about
gender roles, sexuality, and divine punishment. Most students already
know generally what evangelical Christians believe about these things
(if for no other reason than spoofs by their professors and Saturday Night Live),
so we gain no ground by ignoring or apologizing for the Bible. Speak
truth convincingly with clarity and grace. Recently a practicing lesbian
student said that she comes to our church because we at least teach the
Bible clearly, even though it sometimes angers her. "I don't want
someone just telling me what they think I want to hear," she said. "I
know what the Bible says. I'm trying to decide if it's true. I want
someone to explain to me what it says and tell me why it's true."
2. Preach the Gospel
The beauty of the gospel, as well as its outrageous claims, intrigues
most students. It engages both believer and unbeliever. It exposes the
root idolatry that drives our behavior and reveals God's radical agenda
for the world that calls for a dramatic response. The gospel "secret" is
that everything we want to see in students, things like "radical
generosity" and "audacious faith," are produced not by telling them what
they must do for God, but by exalting in what God has done for us. (For
more, see Gospel: Recovering the Power that Made Christianity Revolutionary.)
3. Love on display is often the most effective apologetic
Jesus said so himself (John 13:34-35).
We often think we can convince unbelievers by showing that our smart
guys are smarter than their smart guys. True cynics are more often
convinced, however, by the beauty of Christ's character in us than by
meticulous logic. (This is not to diminish, at all, the vital role of
giving intelligent answers to hard questions.) Note that it was when the
first church "shared all things in common" and "there was no need among
them" that Luke says they had "favor with all the people" and "God
added to their number daily those that are being saved." Serving is the
church's greatest persuasive power (cf. 1 Peter 3:15; 4:7-11).
4. Remember that we live in the Bono generation
Serving the community and the poor around the world is now, for lack
of a better term, "cool." And while TOMS Shoes certainly has a different
agenda than does the church, this generation's awareness of global
suffering ensures that any message that fails to address global and
societal needs will fall on deaf ears. The awareness of global suffering
actually provides a wonderful opportunity for the gospel. We can show
the gospel provides a better, more holistic answer to the problems of
the world.
Our church has identified five groups (the homeless; the orphan; the
prisoner; the unwed mother; and the high school dropout) that we ask
students to serve. We use these ministries as opportunities not only to
win our community, but also to disciple students, both believer and
unbeliever alike (many unbelievers will gladly serve alongside us in
projects directed toward these groups).
5. Lift their eyes to the nations
God's agenda for the world is nothing short of people from every people group worshiping Jesus (Rev. 5:9-11).
We should teach students to choose their life's path based on this
ultimate goal. Even those students who do not go into full-time paid
ministry can choose their career path in light of the Great Commission.
They have to get a job upon graduation somewhere, so why not do it in a
place where they can be a part of church planting? We teach our students
that unless God has put a better plan before them, they should spend
two years in one of the places we have a church plant (both domestic and
abroad).
6. Aggressively develop summer projects and overseas opportunities
Summer projects and mission trips are great "farm
teams" for training students in mission. We have seen tremendous returns
from students who served on one of these projects. Currently, we have
projects each summer in our city, in places we have church plants
domestically, and overseas.
7. One-on-one meetings and small groups are often more effective for evangelism than large gatherings
The "come and get it" approach of many churches and campus ministries
has become less effective with today's students. Plus, there are usually
a lot of groups already doing that on campus, so that "market" is
already glutted. There are still tons of lost kids on campus, however,
and most of them won't go to those large groups. We have found that
one-on-one meetings and small groups reach many of these "radically
unchurched" students. Also, it's easier (and cheaper) to draft younger,
"just out of college" workers than it is to hire a career "college
pastor."
8. Providing multigenerational connections within the church is essential to discipleship
Students need a connection with older men and women (Titus 2). This can
happen in both formal and informal settings: encouraging healthy couples
and families to integrate students into their families; hosting
multigenerational small groups; and having students help out with
children's and student ministries are all ways students can connect.
Five college students guys hanging out together sharing their collective
wisdom is not the "manifestation of God's varied graces" God promised
in the church (Eph, 3:10; 1 Peter 4:10); it's Lord of the Flies.
9. Cultural Adaptation is important, though not essential
Why do churches hold on to the cultural mores and styles of previous
generations if they are trying to reach this one? We can't make the
gospel more attractive through our "coolness," but let's face it: if the
1950s ever come back, many of our churches are going to be ready. That
said, ultimately the appeal of the church has more to do with its
timelessness than its trendiness. The essential element is not a cool
pastor or loud music but an authentic message.
Traditionalism is a killer not because it is "uncool" but because it
is a counterfeit of the gospel. Some churches that are very effective in
engaging students have more of the ancient, reverent feel than a
vibrant, energetic one. Our church has more of a modern feel, but we
think the gospel's power can reign in both settings. We would encourage
you to lay all cultural elements of your church at the feet of Jesus and
ask him to show you how to prioritize the mission over preference.
Every effective missionary in every culture has thought this way. God
help us if we value our cultural traditions more than our children!
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